The Problem The Loss of Terroir Using industrial inputs ensures a successful fermentation but masks the "microbial identity" that connects a wine to its soil and climate.
The Problem The Depth of Indigenous Yeast Natural fermentation driven by native microbiota adds depth, complexity, and a true sense of place.
The Problem The Burden of Risk Despite its beauty, natural fermentation is frequently associated with high variability, limited reproducibility, and significant technical risk.
The Problem The Modern Market Demand Today’s consumers are moving away from mass-produced flavors and toward authenticity, sustainability, and origin-driven products.